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Social Media Marketing

Social media marketing forms an integral part of any advanced Internet or online marketing strategy.

With the majority of Internet users now also engaging in social interaction through platforms such as Facebook, Twitter, LinkedIn, Google Plus, Blogs, and YouTube, businesses can no longer afford to only market by means of websites. Social Media marketing allows for the extension of your business online presence to where the users are.

Internet users follow the recommendations of their friends and colleagues at social sites. They also want to engage with businesses and many users even use the social networks as their main sources of information and news. Websites integrate social media by means of recommend and subscribe options.No longer can you thus afford to separate website marketing from social media marketing. When used correctly, full integration is possible, giving the user an engaging, interactive and completely satisfying online experience. By means of social media networks your company can also reach the mobile user more effectively.

By adding video, blogs and direct social interaction features to your website you thus ensure optimal user interaction, which in turn helps with Customer Relations Management (CRM), increase in sales, and lower marketing costs because of the viral effect.

Social Media Marketing

Where do we fit in?

The secret to success with social media marketing lies with the initial profile set-up, optimisation, regular interaction and maintenance. iLead Online helps clients to maximise the benefits of social media for online marketing.

Our services include, but are not limited to:

  • Setting up of social media profiles and pages.
  • Maintenance of profiles, links, and updates.
  • Video production, upload, optimisation, and marketing through YouTube.
  • Twitter, LinkedIn, Google Plus, and Facebook advertising and marketing.

Setup & Maintenance

We know that business owners hardly have the time to focus on social interaction and thus take the strain out of profile and account creation. As part of our comprehensive service offering, we help you to brand, link and optimise your social media pages.

How can we help?

  • Addition of social media tools to the website including Recommend, Like, Add This Widget, and related buttons for optimal social integration.
  • Creation and maintenance of YouTube channel as well as customised branding and optimisation.
  • Video creation on behalf of client.
  • Uploading and editing video content.
  • Monitoring performance of video based marketing and branding.
  • Facebook, Twitter, and LinkedIn as well as Google Plus profiles.
  • Link addition, events creation, and functionality improvement.
  • Likes tracking, comment and following monitoring.
  • Linking all the social media sites for optimal integration.

Social Media Services

YouTube Marketing

We create videos on behalf of clients where required and provide guidance regarding length, focus and content. In addition, the channels are created and videos optimised for traffic generation. Views, likes and comments are monitored. YouTube is ideal for traffic generation, information sharing, credibility development, client communication, product descriptions and wider reach. Many Internet users prefer to watch videos rather than having to read articles and readily share videos at their Facebook pages.

Facebook Marketing

By utilising the reach of Facebook you can ensure more visits to your website and also refer users to your Facebook and other social media pages for up-to-date news and specials. The Facebook page is ideal for event announcements, group discussions, regular user interaction and customer care.

Twitter Marketing

Whereas Facebook is ideal for photo and video sharing in addition to branded games, applications and announcements, Twitter is perfect for short, but targeted special announcements. It is the ideal tool for quick communication and news updates. We set-up your Twitter account and help you to build a loyal following.

Google Plus

Although Google Plus has not yet come through as an optimal social tool, it offers various useful features such as Circle creation and group targeting. You can use Google Plus to build mailing lists for your email marketing campaigns and to stay in contact with users. We help with the setup and linking of the profile page to your site and add the necessary information such as company description, contact details and images. In addition, we also help to brand the page to suit your company's image.

LinkedIn Marketing

LinkedIn is the social platform to use for image development within your industry. It is the perfect tool for credential sharing and to build Business-to-Business networks. As with the other platforms, we create the profile, establish links, and maintain the social profile.

Use social media marketing to drive traffic to your website, increase your online and mobile user numbers, and to build valuable client relationships. Let our experts help you set-up, maintain, and integrate the various platforms for the best possible results.

The response we've had thus far has been great and we look forward to a wonderful working relationship with iLead!

SUNWA RIVER LODGE

Website updates get done immediately and we no longer have to wait as in the past even up to weeks for change requests to reflect on the website.

POLYSTYRENE PACKAGING

iLead have always been professional in their approach and willing to listen. Our website now generates leads daily, with tremendous results!

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